goPayana
goPayana is Mysuru’s homegrown ride-hailing startup, built to challenge the status quo of traditional cab aggregators. Rooted in Karnataka and powered by a driver-first subscription model, goPayana set out to make urban mobility fairer for drivers and more reliable for riders.
Rydrex stepped in to shape the brand identity and digital presence that matched this bold vision, crafting a cohesive look across digital and print, from social media creatives to eye-catching mobile vinyl wraps on autos and cabs. Our scope brought together brand strategy, digital marketing, SEO, printable designs, and vehicle branding. Helping goPayana stand out on Mysuru’s streets and screens alike.
A complete brand identity and digital marketing strategy to launch Mysuru's first subscription-based auto and cab aggregator platform
Achieved 10+ high-performing keywords ranking on Google, enhancing MyRealty Property Expo visibility and attracting highly targeted traffic.
Social media ad campaigns delivered outstanding ROI with a 40% decrease in cost per result, improving overall ad performance.
Achieved a 62% growth in new user acquisition through effective digital strategies and optimized landing experiences.
Rydrex crafted the complete brand identity for goPayana from digital creatives and social media assets to printable designs and mobile vinyl wraps for autos and cabs.
Every touchpoint was designed to communicate trust, locality, and the platform’s driver-first promise. Whether spotted on a moving auto on Mysuru’s roads or seen on a phone screen, the goPayana brand was built to be instantly recognisable and deeply rooted in Karnataka’s spirit.
