Pay-per-click (PPC) advertising is all the rage and for a good reason. While advertising is generally considered very expensive, PPC easily leans towards the affordable side.
Hiring a digital marketing agency will increase your traffic by creating the perfect content for PPC ads, making it worth your investment. While marketing helps improve business with time, advertisements offer that benefit instantly when done right.
Quality is important whether in your website content or your marketing content used for advertising or promotions. Quality content for PPC ads will hike your conversions faster than ever, meaning that you must focus on your quality score if you want the PPC approach to work as expected.
5 Points That Can Improve Quality Score In PPC Campaigns
- Good CTAs
Call to action or CTA undoubtedly holds the most important spot in conversions. Without one or more boldly visible CTAs on every page of your website, all your marketing efforts and more importantly investment may be in vain. Whether you want to include bold buttons at the end of the page or on top of the page, make sure that it is easy to spot.
An experienced digital marketing agency will be more useful in determining the spots where your CTAs can be included on your website to be the most effective.
The right keywords are like gold mines for your business. It is important to also stay updated with changing trends, whether keywords or any other factor, to stay ahead in the competitive market. A digital marketing agency will help you incorporate trending keywords and stay off from redundant ones that used to work effectively only ages ago.
- Relevant page title
Although what you add as your page’s title is largely related to SEO, it is surprisingly important for the quality score in PPC campaigns.
The main concern of search engines is to provide users with exact or at least the most relevant results. When the page title includes the most relevant keywords for the product or service that you are advertising, the quality score increases, giving you the top spot on the search engine results page (SERP).
Keywords must not only be relevant but also in trend and trending keywords are best known to none other than a digital marketing agency that specializes in such.
- Visual content
Images, videos, GIFs, and other visual content are trending from the SEO point of view as well as that of PPC advertising. However, since PPC gets just a small space but a prominent one at that, images are the most effective along with keywords in the caption.
Other than the ad itself, ensure that the same descriptions match the product or service in consideration on the landing page as well. With a reliable digital marketing agency by your side, you need not worry.
- Website speed
The speed at which your website loads is a deal breaker when it comes to catching the attention of your target audience or any visitor at all.
When you have spent a lot of much time and money investing in the ad copy for PPC, the landing page that visitors get to must load really fast, regardless of the content on that page. This also means that you should bear in mind to keep content, particularly media files, within the suggested size limits so as to not affect the page’s loading time negatively. A digital marketing agency can be of great help in guiding you through this.
Rydrex is a pioneer IT solutions provider and digital marketing agency. It also has vast experience in the field of branding, rebranding, web development, and much more! Contact us to get reliable services that deliver excellence.